Google Ads Reporting

Created by Ezra Weinstein, Modified on Thu, 13 Oct 2022 at 02:09 PM by Hannah Harris

Depending on your user permissions, you may not have access to all of the components.

Sample Data & Integration Settings

You are currently looking at sample data. In order to see your Google Ads data, you need to integrate your Google account and sync your Ads data.

Selecting Date Range

In order to properly analyze advertising data, you will need to filter and set specific date ranges.

Google Ads Reporting Types

This guide explains the Google Ads data that is tracked on a multiple levels, including:

The Campaign Level
The Ad Group Level
The Ads Level
The Keyword Level
The Conversion Level

Campaigns with 0 views are not included in Report. Newly created campaigns take a while to update.

Campaign Reporting - Google Ads

This tab allows you to track and analyze all of your traffic and leads coming from Google Ads at the campaign level.

Clicks Timeline

Here you will see a timeline of your total clicks at the campaign level. This is based on your selected date range.

Clicks Per Campaign

Here you will see a chart of your total clicks per campaign. This is based on your selected date range.

Campaign Data Cards

Here you will see individual cards showing your data at the campaign level, as well as the percentage they have increased or decreased over a certain period of time.

This is based on your selected date range and compares to the previous date range selected.

For example, if you chose "3 months" as your date range, the data would be compared to the 3 months prior to that.

Campaign Data Table

Here you will see a full table with all data at the campaign level. This is perfect when needing to compare how certain campaigns are performing against others.

Ad Group Reporting - Google Ads

This tab allows you to track and analyze all of your traffic and leads coming from Google Ads at an ad group level.

Clicks Timeline

Here you will see a timeline of your total clicks at the ad group level. This is based on your selected date range.

Clicks Per Ad Group

Here you will see a chart of your total clicks per ad group. This is based on your selected date range.

Ad Groups - Data Cards

Here you will see individual cards showing your data at the ad group level, as well as the percentage they have increased or decreased over a certain period of time.

This is based on your selected date range and compares to the previous date range selected.

For example, if you chose "3 months" as your date range, the data would be compared to the 3 months prior to that.

Ad Groups - Data Table

Here you will see a full table with all data at the ad group level. This is perfect when needing to compare how certain ad groups are performing against others.

Ads Reporting - Google Ads

This tab allows you to track and analyze all of your traffic and leads coming from individual Google Ads at an ad level.

Clicks Timeline

Here you will see a timeline of your total clicks at the individual ad level. This is based on your selected date range.

Clicks Per Destination URL

Here you will see a chart of your total clicks per destination URL, meaning where a particular ad is pointing to. This is based on your selected date range.

Ads - Data Cards

Here you will see individual cards showing your data at the individual ad level, as well as the percentage they have increased or decreased over a certain period of time.

This is based on your selected date range and compares to the previous date range selected.

For example, if you chose "3 months" as your date range, the data would be compared to the 3 months prior to that.

Ads - Data Table

Here you will see a full table with all data at the individual ad level. This is perfect when needing to compare how certain individual ads are performing against others.

Keyword Reporting - Google Ads

This tab allows you to track and analyze all of your traffic and leads coming from Google Ad keywords.

Clicks Timeline

Here you will see a timeline of your total clicks at the keyword level. This is based on your selected date range.

Top Keyword Clicks

Here you will see a chart of your top keywords that were clicked over a certain period of time. This is based on your selected date range.

Keywords - Data Cards

Here you will see individual cards showing your data at the keyword level, as well as the percentage they have increased or decreased over a certain period of time.

This is based on your selected date range and compares to the previous date range selected.

For example, if you chose "3 months" as your date range, the data would be compared to the 3 months prior to that.

Keywords - Data Table

Here you will see a full table with all data at the keyword level. This is perfect when needing to compare how certain keywords are performing against others.

Conversion Reporting - Google Ads

This tab allows you to track and analyze all of your traffic and leads coming from Google Ad conversions.

Conversions Filter

You can filter the conversion data in this section by the campaign, ad groups, ads, and keywords.

Conversions Timeline

Here you will see a timeline of your total conversions. This is based on your selected date range.

Conversions By Name

Here you will see a chart of your total conversions segmented by name. Depending on how many conversion events you have set up, this can be very useful when analyzing conversion data. This is based on your selected date range.

Total Conversions

Here you will see your total conversions, as well as the percentage they have increased or decreased over a certain period of time.

This is based on your selected date range, and compares to the previous date range selected.

For example, if you chose "3 months" as your date range, the data would be compared to the 3 months prior to that.

Conversions - Data Table

Here you will see a full table with all of your conversions. This is perfect when needing to compare how certain conversions are performing against others.

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