If / Else

Created by Ezra Weinstein, Modified on Wed, 31 Aug 2022 at 05:35 PM by Ethan Harris

In order to PUBLISH workflows, you will need to establish a workflow trigger and a workflow action. Without both**,** you will only be able to save the workflow, not publish it.


You can decide the contact's journey through this workflow using the "If/Else" workflow action. This action splits the contact's journey through this workflow based on conditions that are assigned in this workflow action.


If/Else Actions Example:


This example shows an If/Else workflow action that sends the contact/lead down a different path depending on whether or now that contact/lead replied to the "Birthday SMS" within a 24 hour time period.


Yes Path


If the contact/lead DID replay within 24 hrs, they are sent down the "Yes" path, and we send them a "20% Discount SMS".


No Path


If the contact/lead DID NOT replay in 24 hrs, we send them down the NO path and that ends the workflow.




Add Segment


Click on this icon to add a new segment.


Connect Segments


When connecting two segments, You decide to either use the "AND" or "OR" option.




Add Condition


Selecting the conditions and operators you prefer in the segment section, allows you to split the workflow journey into paths.


Includes/Does Not Include


There are several conditional parameters in Workflow Builder where you'll have the option to specify "Includes" or "Does not include" such as Tags and multiple-option custom fields (checkbox fields, dropdown pickers, etc.).


The default logic when using multiple options with "Includes" or "Does not include" is 'AND', meaning that let's say you create a condition like this:


The system understands and processes this as "does the contact have both the '20% Discount voucher' AND '50% Off Shipping fee?"


"And" and "Or"


Since the system understands and processes conditions with "Includes" or "Does not include" as "does the contact have both the '20% Discount voucher' AND '50% Off Shipping fee?", You can also decide to break two separate conditions using "AND" as well


If your intention is to create an "OR" scenario, you would want to select the two separate conditions and choose the OR option like this:

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