Facebook Conversion API

Created by Ezra Weinstein, Modified on Fri, 14 Oct 2022 at 04:47 PM by Hannah Harris

In order to PUBLISH workflows, you will need to establish a workflow trigger and a workflow action.

Without both, you will only be able to save the workflow, not publish it.

Facebook Conversion API

The Conversions API allows advertisers to send web events from their servers directly to Facebook by overcoming the third-party block that has been put in place on the IOS side as well as in **** Chrome and Adblocker too.

Access Token

To add an Access token, Go to settings in Facebook business manager, then select "Generate Access Token" in the Conversion API section. Copy and paste it in the 'Access token' field in the workflow

Pixel ID

In the Facebook business manager's settings, copy the Pixel ID under the detail section and paste it in the Pixel ID field in the workflow

Facebook Event Name

Select "purchase" from the drop-down menu.

Value

Insert the value of the purchase in this field.

Currency

Add the value currency in this field.

Test Code

Go to Facebook business manager and click on the data sources, then go to the pixel you already created and copy the test code in the test event.

The test code is only for testing that the workflow is working correctly. Once you are done, delete the code out of the field then save the workflow.