Analytics options in coreFORCE (website tracking code)

Web analytics allows you to see how many visitors your site is attracting, where they spend time on your site, where they are from, and in some cases, even demographics such as their age and gender. coreFORCE enterprise supports integration with many analytics platforms simply by adding a javascript snippet to the Analytics code in your site template. Any analytics provider that can integrate via JavaScript can be integrated with coreFORCE. 

CRM and marketing platforms frequently refer to these JavaScript code snippets as "website tracking code". To add the website tracking code to your site, go to Website > Templates > Analytics Code. Your site template can only have one analytics code chunk, so if you want to use multiple tools, paste them into the same Analytics Code snippet and make sure it is selected in your site template (see below).

Some detailed instructions for the most popular analytics platforms:

Google Analytics

Google Analytics is the most popular anlytics platform on the web and is almost a de facto standard.  It is a free product, and in addition to basic visitor stats, it can provide demographics from user's signed-in Google accounts, and also provide powerful e-commerce tracking analytics, such as product popularity, cart abandonment, and the percentage of users who complete various steps of checkout.

To get started with Google Analytics, visit analytics.google.com.  In the setup process, you will be given a javascript tag that looks something like the following:

<!-- Global site tag (gtag.js) - Google Analytics --> <script async src="https://www.googletagmanager.com/gtag/js?id=UA-########-1"></script> <script>   window.dataLayer = window.dataLayer || [];   function gtag(){dataLayer.push(arguments);}   gtag('js', new Date()); 
  gtag('config', 'UA-########-1'); </script>

Copy this code and paste it into a new analytics code snippet in coreFORCE in Website > Templates > Analytics Code.  Then in Website > Templates > Templates, find your site template (it should be named something related to your business).  Open the template record, click on the Javscript tab and select the new code snippet you just created. You will start seeing results in Google Analytics almost immediately.

Microsoft Clarity

Microsoft Clarity provides much of the same functionality as Google Analytics and is also free.  Clarity also provides helpful features to see exactly how customers are using your site and places where your site could be made more efficient or less confusing for your users.  Clarity provides "heatmaps" which show exactly where on your site users are clicking, and identifies incidents in which users are frustrated by your site, such as "Rage clicks", in which a user clicks rapidly in the same part of your site because something is not working as they expect it to.  You can even see screen recordings that show exactly what users did when they accessed your site.  Clarity can also be integrated with Google Analytics if you want to combine the features of both products.

To sign up for Clarity, visit clarity.microsoft.com.  Clarity will also provide a javascript snippet, similar to the following:

<script type="text/javascript"> (function(c,l,a,r,i,t,y){ c[a]=c[a]||function(){(c[a].q=c[a].q||[]).push(arguments)}; t=l.createElement(r);t.async=1;t.src="https://www.clarity.ms/tag/"+i; y=l.getElementsByTagName(r)[0];y.parentNode.insertBefore(t,y); })(window, document, "clarity", "script", "#########"); </script>

As with Google Analytics, copy this snippet and paste it into a code snippet in Website > Templates > Analytics Code.  If you want to use both Google and Microsoft, you can simply paste both snippets into the same Analytics Code in coreFORCE.

Other analytics options

coreFORCE provides several other integrations specifically tailored for eCommerce.  These are paid solutions which require a contract.  The tabs in Orders > Setup show the options for CRM and marketing integrations. Feel free to contact Coreware support for a recommendation of a platform that will be appropriate for your needs.