SEO - show Schema on product details pages

Created by Jeff Cummins, Modified on Wed, 29 Mar 2023 at 01:48 PM by Jeff Cummins

coreFORCE has built-in support for Schema (https://schema.org/), which is helpful to enable for Search Engine Optimization (SEO).

If schema for products is enabled, the product details page will include the schema markup in a <script> tag, such as the following:

<script type="application/ld+json">
[ {
"@context" : "http://schema.org",
"@id": "https://demostore.coreware.com/#Product",
"@type" : "Product",
"mpn" : "604544647570",
"sku" : "5262BK500",
"name" : "IND 380ACP 90GR FMJ 500/1",
"image" : "https://images.coreware.com/images/products/370569-1022309.jpg",
"description" : "Imported by ATK. Brass cased boxer primed and 100% non-corrosive. 380 ACP 90gr FMJ. 50 Rounds per box.UPC: 76683052629",
"brand" : {
"@type" : "Brand",
"name" : "Federal",
"url" : "http://www.federalpremium.com"
},
"offers" : {
"@type" : "Offer",
"availability": "https://schema.org/OutOfStock",
"price" : "384.99",
"priceCurrency": "USD",
"priceValidUntil":"2023-04-29",
"url" : "https://demostore.coreware.com/product/ind-380acp-90gr-fmj-5001"
}
} ]
</script>

The Schema tag will also include the average star rating and sample reviews if the product has reviews in coreFORCE.

To turn on Schema, enable the preference RETAIL_STORE_USE_PRODUCT_SCHEMA in Manage Client Preferences. (screenshot below)

Schema is not currently customizable in coreFORCE. If you need additional content in the schema that coreFORCE does not provide, you can submit a feature request.