SEO - show Schema on product details pages

Created by Jeff Cummins, Modified on Wed, 29 Mar 2023 at 01:48 PM by Jeff Cummins

coreFORCE has built-in support for Schema (, which is helpful to enable for Search Engine Optimization (SEO).

If schema for products is enabled, the product details page will include the schema markup in a <script> tag, such as the following:

<script type="application/ld+json">
[ {
"@context" : "",
"@id": "",
"@type" : "Product",
"mpn" : "604544647570",
"sku" : "5262BK500",
"name" : "IND 380ACP 90GR FMJ 500/1",
"image" : "",
"description" : "Imported by ATK. Brass cased boxer primed and 100% non-corrosive. 380 ACP 90gr FMJ. 50 Rounds per box.UPC: 76683052629",
"brand" : {
"@type" : "Brand",
"name" : "Federal",
"url" : ""
"offers" : {
"@type" : "Offer",
"availability": "",
"price" : "384.99",
"priceCurrency": "USD",
"url" : ""
} ]

The Schema tag will also include the average star rating and sample reviews if the product has reviews in coreFORCE.

To turn on Schema, enable the preference RETAIL_STORE_USE_PRODUCT_SCHEMA in Manage Client Preferences. (screenshot below)

Schema is not currently customizable in coreFORCE.  If you need additional content in the schema that coreFORCE does not provide, you can submit a feature request.

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